The Rock Star Start-Up
March 12 @ 6:30 pm - 9:30 pm
“The Rockstar Start-Up” takes the lessons from the best-selling marketing book Brand Like a Rockstar, and puts the spotlight on the entrepreneur. In this fast-paced session, we will examine:
- the connection between the entrepreneur and the musician, and how great companies are built in the same way great bands were formed
- how to build your company on a foundation of core values, consistency, and customer experience
- the need to take smart risks and move your company forward
- how to recover from setbacks, turn obstacles into opportunities, and never give up
We will look at the experiences and careers of numerous legendary artists including AC/DC, Taylor Swift, The Police, Fleetwood Mac, The Foo Fighters, Justin Bieber, and Kiss. Through backstage stories, music, and video we will explore how their experiences contain amazing lessons for today’s entrepreneur.